Yep, just when you though the '90s trend' couldn't get any more literal, people have been taking a further step into the frosted lipgloss abyss.
But before you get on your high horse about it, let's take a walk down fashion lane. High fashion menswear chokers have been revving up for a while.
Take a look at this divine beaded and jewelled necklace by Grace Wales Bonner.
And this dusty-pink, heavy-duty choker by Christian Dada.
In fact, when looking through archived photos (pre 90s) of some of our sexiest rockers, the gender-bending accessory just keeps cropping up.
See, here's Mick Jagger looking adorable in 1969.
And, um, Adam Ant?
So, before you judge the trend too quickly...
Take a look at this most excellent street styler showing us how to work a choker like a boss:
Indeed, as to be expected, there has been a mixed response from the people of Twitter, with some vehemently against the trend.
And others pointing out the genderless quality of a strip of fabric.
We're all up for pushing boundaries, in fact maybe the man choker is the next fashion frontier?
Matt Lauer obviously thinks so.