The Logo Tees That Are Flooding Your Instagram Feed

And this is only the beginning


We've all been there, and by 'there' we mean the Instagram black hole. The one in which you spend approximately 27 minutes stalking the sh*t out of the latest It bag, shoe, dress etc.

Welcome to the logo t-shirt phenomenon, the latest Insta-black hole fodder.

Despite the huge (and frankly absurd) mark-ups there is no slowing down of the logo train, from Gucci to Chanel and the imminent arrival of that Dior 'We Should All Be Feminists' t-shirt, it's true that the heart wants what the heart wants - and right now, the heart wants branding.

Gucci Cruise 2016

Gucci and Chanel both debuted their must-have tees during their Cruise 2016 shows, in London and Cuba respectively. Gucci's cotton t-shirt is nudging ahead in the Instagram game of 'flood our feed', which could be attributed to the more 'affordable' price tag of £320. If you want it, act fast: the tee is selling like hot cakes with half of the sizes sold out on Net-A-Porter and on MatchesFashion all but 'XL' have been snapped up.

Chanel Cruise 2016

The Chanel tee - which comes in at an eye-watering £700 - can only be bought from Chanel boutiques . Even Vestiaire Collective can't help you with this one.

Just waiting on the Dior to make it a total t-shirt trifecta.

Lost track of time. 📅🤔😜

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Saturday before the Golden Globes celebrations ✨ #AmericanDays

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Swing away and get ready for 2017🍾✨🌈🎉.

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Hey! 🙏🏽✨

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