The Logo Tees That Are Flooding Your Instagram Feed

And this is only the beginning

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We've all been there, and by 'there' we mean the Instagram black hole. The one in which you spend approximately 27 minutes stalking the sh*t out of the latest It bag, shoe, dress etc.

Welcome to the logo t-shirt phenomenon, the latest Insta-black hole fodder.

Despite the huge (and frankly absurd) mark-ups there is no slowing down of the logo train, from Gucci to Chanel and the imminent arrival of that Dior 'We Should All Be Feminists' t-shirt, it's true that the heart wants what the heart wants - and right now, the heart wants branding.

Gucci Cruise 2016
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Gucci and Chanel both debuted their must-have tees during their Cruise 2016 shows, in London and Cuba respectively. Gucci's cotton t-shirt is nudging ahead in the Instagram game of 'flood our feed', which could be attributed to the more 'affordable' price tag of £320. If you want it, act fast: the tee is selling like hot cakes with half of the sizes sold out on Net-A-Porter and on MatchesFashion all but 'XL' have been snapped up.

Chanel Cruise 2016
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The Chanel tee - which comes in at an eye-watering £700 - can only be bought from Chanel boutiques . Even Vestiaire Collective can't help you with this one.

Just waiting on the Dior to make it a total t-shirt trifecta.

Lost track of time. 📅🤔😜 http://liketk.it/2q5QE

A post shared by Camille Charrière (@camillecharriere) on

Doing my special Gucci flex on @matchesfashion ❤️ photo by @jaz_wins #sponsored

A post shared by Pernille Teisbaek (@pernilleteisbaek) on

Saturday before the Golden Globes celebrations ✨ #AmericanDays

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😎✌🏾

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Om

A post shared by P A N D O R A S Y K E S (@pandorasykes) on

Comfyyyy in Gucci ✨check out all the bloggers wearing this t-shirt on www.takeaim.nu (direct link in bio!)

A post shared by Michelle Madsen (@michelletakeaim) on

My latest collab with @chanelofficial is now up on the blog 💕 #chanel #cocolibre

A post shared by Sofie Valkiers (@sofievalkiers) on

Nooo more vacation🙈 Not ready to leave the 🌞 and fly home to minus degrees and ❄️

A post shared by Pernille Teisbaek (@pernilleteisbaek) on

Swing away and get ready for 2017🍾✨🌈🎉.

A post shared by Deborah Reyner Sebag (@thedailydeb) on

Hey! 🙏🏽✨

A post shared by All The Pretty Birds (@tamumcpherson) on

Not ready to go back 💆🏽✨ . #Tulum #CocoHotel #LuciasJourneys

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