We're now three weeks into the runway season and a few themes are becoming clear: Knitwear is becoming a major AW17 story and designers are collectively seeing red.
Let's have a look:
With so much change afoot in the industry, the rise of the fashion knit this AW17 almost feels like the designers' way of giving us a security blanket. There's something hugely comforting about a ribbed or cable knit. Milan's fashion week is turning out to have plenty of both.
Alberta Ferretti created classic crew neck versions to dress down her lineup of long, fluid evening skirts.
Meanwhile Max Mara, the king of stealth wealth, used a lush array of knits as the foundation for a very chic experiment in texture, layering cashmere cable knit sweaters, camel hair coats, velvet suiting and shearling outerwear, among other luxurious things, in a series of tonal looks.
It was one of the brand's strongest collections in recent memory because it highlighted what it does best: easy glamour with a self-described 'deceptive simplicity' in the richest possible fabrics.
Max Mara also sealed red as one of the dominant colour stories of the season and presented a great styling trick for steering the colour away from conventionally sexy territory: use contrasting textures and variations on a single tone.
Or you can do like the Fendi woman and own your sex appeal with tall, patent thigh high boots straight out of a red light district.
To quote the best captions on Instagram, Karl Lagerfeld's added 'slayage' and 'fire' to polished, civilised Prince of Wales check and herringbone tailoring.
And after scrolling through images of this collection, you'll only ever want to wear your respectable, feminine, silk dresses (of which this collection had many excellent options) with a pair of 'f*ck me' hoops and said red light district boots.
Fire indeed.
