Inclusivity Sells At Dolce & Gabbana's Big, Diverse, Bedazzled Family Reunion

With 150 people!

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There's a real feeling of let's-come-together solidarity in Milan right now. Halima Aden, the first Muslim woman to walk a major runway show in a hijab, has been a breakout star. The website Business of Fashion, has continued to promote its campaign #TiedTogether, asking the industry to wear a white bandana, as a visual stand for humanity and inclusiveness.

And the pussy hat, the symbol of the Women's March on Washington, made its runway debut.

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And while it's obviously a convenient time to be an activist (as Über proved, no business wants to be on the wrong side of history right now), it's worth celebrating the fact that after decades of criticism, fashion is finally embracing models of different races, ages and sizes.

The loudest example of this was today's Dolce & Gabbana show where Stefano Gabbana and Domenico Dolce enlisted 150 'real' people of varying degrees of fame, age, and ethnic background to walk its runway. There were bloggers (Aimee Song), journalists (The Financial Times' Jo Ellison), near complete families (Andrea Dellal with daughters Alice and Charlotte Olympia), millennial celebrities (Lucky Blue Smith, Sofia Richie), grandmas with their grandkids (Insta-famous American social Marjorie Harvey and little grandbaby Rose), singers (Chloe and Halle), a princess (Princess Olympia of Greece), the list goes on and on.

Sofia Richie

It was savvy marketing because most of those 'real' models promptly shared photos of their catwalk moment to a combined millions of social media followers, tapping into all sorts of new audiences and subcultures on Instagram, Twitter, Facebook, Snapchat and the like. Stefano and Domenico are no fools.

As for the clothes, they were as baroque and ornate as ever: glittery sequined dresses, full-length furs, embroidered denim, brightly coloured trouser suits and flamboyant jumpers embroidered with tigers. Collectively the looks were a reminder of sorts that Dolce & Gabbana have been doing this maximalist thing long before Alessandro you-know-who.

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