Remember not so long ago when Kendall Jenner posted that snap of her straddling a flamingo in pink swimwear? Of course you do, because it was aesthetically pleasing.
Although we're used to Kendall serving up some serious Insta goals, we normally can't afford to replicate her snaps, what with all her custom clothes and jet-setting lifestyle.
However, luckily for us, this is one look we can recreate on a budget, which incidentally, is also sure to see an outburst of Insta likes. Score.
Influencers have been quick to take note of this, making it a hot new trend and flooding our feeds with floats in a variety of shapes and sizes including animals, fruits, and yes, creatures of a mythical nature.
Basically guys, it has become the ultimate beach accessory.
Okay, so we may just have to match our cozzie to our float on our next vacay, but if anyone asks we're 100% going to say, 'oh this? I didn't realise'.