Lacoste is forgoing its crocodile logo—for a good cause.
The French fashion brand, which recently launched a service that allows customers to create custom polo shirts in more than 500 possible design combinations, is partnering with the International Union for Conservation of Nature on a limited-edition line of shirts featuring 10 endangered animals where the crocodile emblem traditionally appears.
A few examples include the Javan Rhino, the Sumatran Tiger, and the Burmese Roofed Turtle, and the number of shirts available with each animal corresponds to the species' remaining population. (There are 450 Anegada Ground Iguana shirts in the collection, for example.)
The line is limited to 1,775 shirts and launched February 28. It's already sold out in Europe, according to a brand spokesperson. Five styles are still available for sale in the United States though, so click the button below to purchase one while you still can.
H/T: Ad Age
