Since that poster of Gisele, posing rump-first for Johan Lindebergs camera for the new BLK DNM campaign, was released last week, the Brazilian super and, might we add, mother of two has barely been out of the style blogs.
But the eagle-eyed amongst you will know that shes not the first, and she wont be the last, that Lindeberg has shot in such a provocative pose. We hear he sees his distinctive BLK DNM signature 'more as a creative collaboration than a traditional ad campaign'.
And what a stable of models he has found to do business with.
Click through to see them all.More