The Victorias Secret girls might have the hegemony over gloss and glamour, but Agent Provocateurs women take the prize for pure unabashed sex appeal.
From Kylie Minogues infamous ride on the bucking bronco to Rosie Huntington-Whiteleys supercharged Valentines message (men, take note), ELLE cover girls have shed their clothes and their inhibitions for the UKs sexiest label, to glorious effect.
As the news is released today that the luxury label is to create its first diffusion line (available from August 2013), in collaboration with sisters of sultriness Penelope and Monica Cruz, we look back on some of Agent Provocateurs most smouldering cover girls.