Thanks to the widespread proliferation of digital print technology, floral prints this season have moved beyond nature and into the realm of the hyper-real. From Mary Katrantzous technicolour flower fields to Givenchys stereoscopic zoom blooms, flowers this season are genetically modified, digitally enhanced, radioactive versions of their former selves.
Also taking a stroll through the hothouse this season were Roberto Cavalli, whose cocktail dresses and kaftans showed serious petal power; Stella McCartney who amped up traditional Hawaiian prints for a kaleidoscopic effect; and Ashish who gave plant-feed to his blooms with signature sequins. Myriad options on the high street allow you to buy your own piece of horticultural mutation without breaking the bank.
And the best way to wear them? Clashed up and maxed out, like youve done a floral supermarket sweep on the set of Avatar. Remember, it's a jungle out there.More
H&M floral print dress, £49.99, for stockists call 0844 736 9000