London is the undisputed capital of edgy fashion - fact.
In the style stakes no other city is as experimental and its fashion mavens are copied the world over for their seriously cool DNA.
Style setters of all kinds rub shoulders on the party circuit here, from the East Ends new punk clubbers to north Londons Chanel obsessed chicettes, creating a melting pot of style that is ever changing and makes London the coolest capital in the world. Notorious for breaking the rules, Londons different tribes have one thing in common, an intuitive and bold approach which sees them mixing vintage finds with designer buys and the pick of the British high street Click here now to see the fashion tribes we love, find out whos the leader of the pack and see how to get the look.
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Bag from £1,200.00 by Chanel. For stockists call 0207 493 5040
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Bag from £1,200.00 by Chanel. For stockists call 0207 493 5040
Signature style: Prim with a twist. Think classic heritage brands such as Burberry and Aquascutumn teamed with quirky Marc by Marc pieces and always a classic Chanel bag.
You know you are in this tribe: If you still can’t quite bring yourself to go out flashing your bra strap.
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The North London Set
Tribe Leader Stella McCartney
Tribe members: Gwyneth Paltrow, Kate Moss, Sadie Frost
Signature style; Leading the charge for the over 30s. Of course they work out, have fac