This season fashion has gone digital. The likes of Alexander McQueen and Erdem have been leading the charge, championing techno prints for a couple of seasons, and now it seems everyone else has cottoned on. If you want to get in on the act you can opt for abstract, futuristic shapes in bold, bright colours or stark monochrome. And if your style errs on the side of feminine then head for the digital floral prints, surely the coolest way to embrace summers perennial flirtation with flowers. Here's ELLE's pick of the best high-street and designer printed pieces hitting stores now.
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Digital print playsuit, £495, by Mulberry (0207 491 3900)