It was announced yesterday that Karl Lagerfeld will be branching into the business of hospitality with his own branded hotel chain.
The first hotel will be built with a local partner in the luxury Lisboa Palace Complex in the Chinese gambling hub of Macau in 2018, but the Lagerfeld company has stated that it is 'in the process of studying other opportunities to open other properties around the world.'
Along with hotels, Mr Lagerfeld will lend his artistic talents to luxury residences, restaurants and private clubs.
No other details have been released yet, but we're envisaging complimentary Choupettes and room service dressed in monochrome.
In the meantime, here are some of the most fashionable designer hotels and bedroom suites you can stay in (or dream about) at the moment.