Ultra violet purple may have been named Pantone's colour of 2018, but based on the red carpets and Spring runways, the new hue we're actually going to be seeing everywhere next year is 'Gen Z Yellow'. It's heralded as the answer to millennial pink and about to take over your social feeds imminently. Celebrities from Gigi Hadid to Selena Gomez and Rihanna have recently championed zesty shades ranging from amber to saffron, chartreuse to citrine. We've rounded up 20+ stylish examples of Gen Z Yellow to pique your palette.More
Radiant in a Hellessy tunic―with a colour coordinated Jacquemus bag and heels―at the naming of Rihanna Drive in Barbados. An appropriate look given the title of her latest hit track with N.E.R.D.: 'Lemon.'
Standing out in a silk Fendi dress, at the opening of Bulgari's new luxury Resort in Dubai.