LONDON TRIBES
Alice Dellal East End Punks Tribe Leader: Alice Dellal Tribe members: Jaime Winstone, Daisy Lowe, Lily Allen, Peaches Geldof, Agyness Deyn Signature style: We don’t give a damn. These fashion rule breakers wear eighties denim, ripped tights and shaved heads to the coolest parties in town and so don’t care if you stare. You know you’re in this tribe: You’re wearing Doctor Martin heeled patent boots with all your cocktail dresses.

By Laurelle Gilbert

London is the undisputed capital of edgy fashion - fact.

In the style stakes no other city is as experimental and its fashion mavens are copied the world over for their seriously cool DNA.

Style setters of all kinds rub shoulders on the party circuit here, from the East End’s new punk clubbers to north London’s Chanel obsessed chicettes, creating a melting pot of style that is ever changing and makes London the coolest capital in the world. Notorious for breaking the rules, London’s different tribes have one thing in common, an intuitive and bold approach which sees them mixing vintage finds with designer buys and the pick of the British high street… Click here now to see the fashion tribes we love, find out who’s the leader of the pack and see how to get the look.



 

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