Joie de Vivre
It's time to work less and play more. Fashion has unleashed a colour riot of optimism on the runways from the mix of bold and playful florals that appeared everywhere from Balenciaga to Miu Miu to the literal dance party that took place on Dolce & Gabbana's carnival-themed runway. Fashion wants you to get happy.
From soft leg of mutton and puff sleeves to folksy florals, there was a rustic, of-the-land undercurrent running through spring/summer whether in Jacquemus's love letter to his rural childhood in the south of France or Sarah Burton's fantastical trip to the Shetland Isles at Alexander McQueen.
Big hands-free pockets, drawstring pulls, and practical outerwear at Marni, Balenciaga, Bottega Veneta and more make it easy for a busy woman to get up and go.
Man Eater dresses straight out of a Robert Palmer video at Saint Laurent, Christopher Kane and Louis Vuitton put the exclamation point on a message of sex and Eighties glamour. And in case you were in doubt about which decade is ruling here, look no further than the rise of George Michael's Wham which made soundtrack appearances at Balenciaga and Philosophy.
The Luxe Pragmatist
Meet your new workwear: stealth wealth at its most luxe, practical and wearable. Power dressing just reached a new level of cool thanks to Bottega Veneta, Marni, Louis Vuitton, Céline, Loewe and more.
After an age of easy separates, the dress is back for day in a huge way, appearing everywhere (Chloé, Prada, Roksanda, Erdem, J.W. Anderson, Rodarte - seriously, everyone did one). The silhouette of choice is long and swingy — ideally with a frill or two. Handkerchief hemlines optional.
SS17's biggest trend was also the biggest carryover from seasons' past. Pink has become a perennial, appearing (and selling) season after season. The newness here is the variation, going from candy floss at Bottega Veneta, Preen and Céline to Malibu Barbie at Valentino, Balenciaga and Gucci.
Sportswear (as in athletics, rather than American chinos) has been a hot topic for several seasons now. But for SS17 it moved on to a place that's slightly more elevated and less literal. Meaning, instead of a faithful recreation of, say, a tracksuit, we're seeing smaller details that allude to athleticism as in the season's plethora of drawstring pulls at Joseph, Loewe and Stella McCartney to the rise of man-made performance fabrics at Maison Margiela, Versace and more.