The Tinder Approach to Shopping

Girl meets dress


Since the heyday of ‘Hot or Not’, the addictiveness of quick-fire I love you/I love you not decision-making has made apps like Tinder a cultural phenomenon.

Now, you can swipe-to-like when you shop too. Meet Mallzee: your future shopping soulmate. The shopping app involves swiping an image card left for no, and right for yes. From Adidas to Armani, H&M, The Outnet and Mr Porter, you can quickly skim through hundreds of products and ‘yes pile’ them into a virtual shopping bag, all while you’re waiting on your Starbucks order.


The app was created by savvy entrepreneur, Cally Russell, on the basis that most of us are window shopping via our phone screen nowadays - according to The Scotsman, more than a third of UK online shoppers used a mobile device to make a purchase during the past three months, with shopping the fastest-growing app category.

The search option narrows down your hunt for the perfect denim shirt, little black dress, or cat eye sunglasses, plus with an option to ‘favourite’ and ‘hide’ certain brands it seems apps like this are shaping the future of smart shopping.

Plus, much like the helpful 'new match' ntoifications on Tinder, Mallzee sends out push notifications on sales price drops, meaning you can get a lot more, ahem, bang for your buck. Payday swiping spree, anyone?

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