Insert linkWe Brits are partial to a monogram.
We've all had a monogrammed flannel in our time. And if you've got the flannels, it's not long before you're graduating to towels, dressing gowns and the pocket of everyone's favourite staple this season - the oversized white shirt.
Ever since Cara Delevingne started swanning around with her initials on everything we've experienced a hankering to follow suit.
Well, luckily for anyone within driving, tubing or training distance of London, you're now able to visit your new monogramming destination - the Polo Custom Shop, located within the newly opened flagship store in Regent's Street.
The Polo Custom Shop offers an enormous range of customisation and monogramming options, with shoppers able to choose from various garments - such as the classic polo as well as their blazers - but also different sorts of embroideries.
So now you can be absolutely certain your pesky little sister won't get her hands on your favourite jersey.
As well as your initials, you can also select from a range of sweet embroidered patches, designed to reflect British culture - such as a corgi, an English bulldog and a polo playing bear.
And if corgis and polo playing bears aren't your bag, perhaps you'd prefer to customise an actual bag instead. The Sullivan saddlebag is offered with a hand-beaded personalised strap.
As well as the Polo Custom Shop, the new flagship store is the place to discover the latest womenswear ranges. It's also the first place to shop the new Polo Sport collection for women, which launched this Autumn.
Find the new Polo Ralph Lauren flagship store at 169-173 Regent Street, London.
For more information and to shop the current collection, click here.