Vetements Just Copied Their Own Copy

The French brand that is continually trolling you

MOST POPULAR

Ever thought Vetements is talking completely over your head?

Like it's this ephemeral concept that shifts as soon you have any grasp of its deconstructed jean?

#VETEMENTSxCANADAGOOSE #VETEMENTSxJUICYCOUTURE @ssense

A post shared by VETEMENTS (@vetements_official) on

ADVERTISEMENT - CONTINUE READING BELOW

Us too.

In fact, are we the only ones who feel like Vetements is actually some Shia LeBouf art project that is making us the butt of an elaborate, irony swaddled joke?

#VETEMENTSxJUICYCOUTURE @troispommes_thestores

A post shared by VETEMENTS (@vetements_official) on

MOST POPULAR

Come on people, it's jeans and hoodies from a brand called 'clothes'.

It's Celine Dion, wearing a Titanic jumper.

It's Vetements making a copy of a raincoat, which was a copy of their own rain coat.

What?!

Yes, from the brand who told the world, 'The whole idea is to limit the production, having less pieces and making sure that people who buy these pieces can cherish it for a longer time. It's moving away from this idea of fashion fashion, to this idea of slow fashion.'

Vetements CEO Guram Gvasalia told Sarah Mower last year: 'Luxury was always something that was scarce....For us, the important thing is that we don't restock and once you come to the showroom, it's the only chance you're going to have to place an order...Once it's sold out, it's sold out... It's out of respect to the people that bought them first that we don't.'

ADVERTISEMENT - CONTINUE READING BELOW

Riiiiight.

Kind of like Walter Benjamin's theory on art's 'aura', Vetements claimed mass reproduction of art may devalue the original.

We get it.

Well, we thought we did.

Whilst the world was wondering whether Vetements would sue Vetememes for their quippy, copycat clothing, Vetements designer Demna Gvasalia instead said this to The New York Times, 'Vetements will not be filing any lawsuits over the Vetememes raincoat, and hope that he has enjoyed making his product as much as we do making our clothes.'

And then, Vetements copied them right back. Queue the copy-copy-coat.

Vetements original raincoat

Just to clarify, this is the original.

Vetememes original copy

This is the copy.

Vetements original copy copy

And this is the copy copy.

Us neither.

Can nothing be sincere any more?

And who reckons Vetememes is secretly run by Vetements anyway?

More from ELLE UK: