The Pantone colour of the year is Greenery, but you'd never know that by all the purple appearing on runways this week.

Shades of lilac, lavender and the like are to London Fashion Week's AW17 season what variations of pink were to spring/summer, everywhere. In terms of meaning, the colour is most often used to communicate royalty, power, wealth and upward mobility.

It's also meant to calm the mind and convey spirituality. Do with that information what you will.

Purple has historically been best left to small doses in an outfit. It's a difficult colour to pull off as a full look. And yet, the week has offered so many convincing proposals for doing exactly that.

Here are some of the best:

Erdem's rich historical Turkish references in velvet and lace

Erdem AW17 LFW | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT
Erdem AW17 LFW | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT
Erdem AW17 LFW | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT

Christopher Kane's holographic pleating

Christopher Kane AW17 London fashion week | ELLE UKpinterest
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Roland Mouret's 20th anniversary dresses

Roland Mouret | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT

Mulberry's voluminous tiers and crochet knits

Mulberry | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT
Mulberry | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT

Peter Pilotto's free-spirited dresses

Peter Pilotto AW17 | ELLE UKpinterest
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Mary Katrantzou's merlot suiting

Mary Katrantzou AW17 | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT
Mary Katrantzou AW17 | ELLE UKpinterest
LAUNCHMETRICS SPOTLIGHT

J.W. Anderson's 'Purple Rain' era satin