Gucci Just Cast Aliens For Its New Campaign And It's Brilliantly Bonkers

Gucci has released a new set of campaign videos featuring aliens, because of course.

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With a creative director like Alessandro Michele at the helm, it's unsurprising Gucci is willing to push the boundaries when it comes to its catwalk shows, designs and campaigns.

I mean, did you see his AW17 show at Milan Fashion Week?

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However, for its latest campaign, the Italian luxury brand has well and truly gone with the belief that 'the sky's the limit' by casting a bunch of aliens from another galaxy.

No, seriously, aliens.

This is taking 'street casting' to a whole other dimension. Literally.

Yesterday, Gucci took to Instagram to post several interviews with its new 'models', using the hashtag #gucciandbeyond to highlight just how far they're willing to push the limits of fashion in the name of art.

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Gone are the days, it would seem, of Gigi Hadid, Karlie Kloss and Malaika Firth, because now is the time for Xeod and Zenoba.

In one clip, alien Kerelanda Encanta talks to the camera to say: 'If I'm correct, this is a Kivordian time portal, a gateway to other times and dimensions. It could take us to any place in history!'

Sorry, babes, but unfortunately you've arrived in post-Brexit Britain and the only time warp you've entered is one reversing the country back 50 years.

Look, we don't really get what's happening in these videos either, but when it comes to Gucci, you know there's method and meaning in the madness. Count us in.

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