When it comes to the big day, not everyone wants to be a virginal bride dressed top-to-toe in white. Gwen Stefani's pink ombre dress we're looking at you.
Yes, traditional wedding dresses have their appeal and can look totally classic, but for the brides-to-be that fancy something a little more interesting than a sweetheart neckline and a mermaid fit and flare, these are the new ways to make your wedding dress stand out from the crowd.
Because why be timeless when you can be trendsetting?
1. Rainbow Florals
(l-r) All Naeem Khan
Channel Poppy Delevingne's next level Moroccan wedding (her second, no less) and go for embroidered multi-coloured blooms for the ultimate boho bride moment.
2. 80s Madonna Hardware
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(l-r) Naeem Khan, Monique Lhuillier, Naeem Khan
Wedding dress bling doesn't have to be basic. Swap the diamantés for strings of pearls layered across each other Desperately Seeking Susan style.
3. Top-To-Toe Red
(l-r) Jenny Packham, Ines Di Santo, Jenny Packham
Who said wedding dresses have to be white? For those who prefer a pop of colour (or aren't feeling too virginal) go for a scarlet gown instead.
4. OTT Feathers
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(l-r) Naeem Khan, Idan Cohen, Naeem Khan
Go all 1920s Great Gatsby on the situation with feather adornment all over, or give a less noticeable nod to vintage glamour with feather-trimmed sleeves.
5. Jumpsuits
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(l-r) Jenny Packham, Oscar De La Renta, Naeem Khan
Quite literally letting your guests know who wears the trousers in the relationship, an embellished jumpsuit can be tres chic and sophisticated or frivolous and fun, you decide.
6. Black Accessories
(l-r) Reem Acra, Vera Wang, Marchesa
One for the black tie city bride, a pop of black ribbon or statement black heels transforms an all white wedding dress into a monochrome ensemble worthy of Sarah Jessica Parker.
Marchesa
