In Defence of The Ikea Guy And Other Ikea Things

Can he live?

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The Internet is trolling this man - let's call him 'IKEA guy', photographed at Pitti Uomo in Florence - for living his best street style life. And we think it needs to stop. Let me explain.

There was a time when shopping at IKEA was a low point in life. It was like entering The Hunger Games; as soon as those lift doors opened, it was a race to navigate your way to the end unharmed. It took Katniss-esque skill to dodge the Sunday prams with screaming children, follow the inexplicably complicated arrows from dining showroom to kitchen showroom and to avoid adding 18 unnecessary garden lanterns into your trolly, all whilst trying to steal as many IKEA pencils as possible (that you will never use).

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Finally, you made it through the mayhem, could smell the meatballs and Daim cake calling you. But before gluttony won, you made that all important 99p purchase of the iconic blue 'FRAKTA' bag. Because is there any other way to carry all that flatpack furniture (plus, laundry bins, gin and tonics, other random stuff) back to the now lost car?

Fast forward a few years and IKEA has well and truly (and surprisingly) hit cult status as a fashion 'thing.' There have been designer credits: Demna Gvasalia's latest $2,145 Balenciaga 'Arena' blue tote bears an uncanny resemblance to its 99p inspiration. There have been knock-offs (if it doesn't rustle, don't trust it.)

There will be killer collaborations: 2019 sees IKEA teaming up with Off-White and Byredo. Yes, that Byredo and that Off-White. See, it's a thing!

And most importantly there have been inspired fashion moments whereby almost every garment imaginable has been fashioned out of the brand's signature blue and yellow…plastic.

And as with all 'things,' there are the avid fans who want the world to know they are avid fans, and why the hell not?

Enter the Pitti Peacock, aka 'The IKEA guy,' who is having the street style moment of his life and the haters are hatin'. Why? Because he got himself all IKEA'd up for the occasion. He really invested in the current 'thing.' He's repping it and he's having a great time doing it. Before we bow down to the playground bullying happening on the Internet of his DIY dressing, shouldn't we remind ourselves what fashion is for? Because I thought fashion was fun (and an open bar at any kind of industry event.)

Raise your hand if when Vetements sent a DLH t-shirt down the catwalk, you went on eBay and looked at (sorry: bought) the £12 DHL own brand version. And that's ok. It's more than ok, it's bloody brilliant! Why? Because it got people talking, it made for an exciting and hilarious conversation. And you enjoyed it.

And that's all the IKEA guy is doing. Opening up the floor to say, 'If I can't have fun with fashion, then what really is the point?'

The world is a big old beast filled with bad news, devastating disasters and one too many bad Trump decisions, and sometimes you just need a Pitti Peacock with an IKEA backpack when you're scrolling through the gram.

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