As we recently saw from Gigi Hadid, who paid tribute to her boyfriend Zayn Malik with his name inscribed over her Maje jeans back pocket, you can make a pretty big statement with your derriere.
And that's why New York-based creatives Alicia Serrani, Charlie Gillette, Gabby Beans, and Isabella Serrani are encouraging people across the world to protest for political change - following the Nazi 'Unite The Right' rally in Charlottesville and Trump's recent pulling back of DACA - by donning a pair of jeans with political slogans on the back pockets.
Following in the footsteps of Alexander Wang, Tommy Hilfiger, and Calvin Klein who stood up against the Trump administration during their AW17 fashion shows earlier this year, the #GETBEHINDUS campaign hopes to deliver a message of hope and unity through fashion, using a collection of videos and jean pocket artwork, hand-painted by producer/art director, Serrani.
In the recently released campaign, a cover of David Dundas' hit single 'Jeans On' can be heard as a group of women turn their bums to camera to display their patchwork political messages with saying such as 'nasty women', 'black lives matter', and 'I stand with Planned Parenthood'.
TeenVogue reports the jeans are made for women, by women, and serve as the perfection solution for those who want to wear their political views on their sleeves. Or trousers, as it were.
#GETBEHINDUS' merchandise is yet to be available but follow their Instagram account in the meantime for updates as to how you can get your hands - or bum cheeks - on a pair of their 'protest pants'.
Now this is something we can get behind.
