Alessandro Michele's Gucci is of the mindset, 'more is more and less is a bore'.
On the runway, and off it on Rihanna, we have seen a chainmail bodysuit that was surprisingly wearable. Similarly the Gucci homeware elevated the simple cushion to dizzying heights.
Thankfully, the Italian fashion house has reflected the aplomb of the designs with some equally bonkers campaigns. Which we ❤️, obviously.
Under Michele's rule we have seen models as aliens and a flurry of custom-created memes to fill our millennial hearts with joy.
Now, the mega-brand has revealed their 2018 Cruise campaign 'Roman Rhapsody'.
Shot in Creative Director Michele's hometown of Rome, we get a sneak peak into the houses and local parks of the fortunate and fabulous of the historic city.
Shot by the man who documented rock and roll greats such as Debbie Harry and David Bowie, legendary Mick Rock ensures each portrait is as charming and zany as the last.
Rock said of the project, 'What helped a lot is the fact that I got constant stimulation from the clothes.' he says. 'Because they're so fabulous, and they're colourful. And then of course there's the personality of Alessandro, who's an open, giving force!'
Running from 1st October, the plethora of sumptuous images include the brothers Fabrizio and Stefano Occhipinti who are partners in their family-owned business.
The Italian actress Miriam Leone looks enviably laid-back in psychedelic paisley.
And writer Barbara Alberti stuns in this twin set, proving the pyjama trend is long from gone.
