16Arlington

The Best Fashion Campaigns For Spring/Summer 2024

A great fashion advert has the potential to be a memorable moment for brands and their fanbases alike. Here are the ones of note now.

By Naomi Pike

Everyone has a favourite fashion campaign. Perhaps it was one you remember from when fashion first piqued your interest, or maybe it's one of late, where your favourite brand has cast your number one model to front their campaign and, of course, you've quickly run to snap up the featured piece for yourself. Campaigns have a greater reach than simply advertising to us: they inspire and influence, shape identities and certify brand messages, all the while making for beautiful pictures with headline-making potential.

So, if like us the release of new campaigns is a seasonal highlight for you, discover the best ones of the season:

Belevedere

two men wearing white robes and sunglasses

Atiba Jefferson

Belvedere Vodka has launched their first campaign for their latest vodka, Belvedere 10, following the viral dancing moment last year which saw Daniel Craig shake his tail feather in a black tank top. Working with the brand again is Oscar-winning film maker Taika Waititi, and the debut appearance of multi-Grammy award winner and consulting Lanvin Creative Director Future, as the campaign's protagonist.

Models: Taika Waititi and Future
Photographer: Atiba Jefferson

Celine

CELINE

The British model is having a stellar campaign season, including being shot by Hedi Slimane for his latest Celine campaign. Shot in his signature black and white, Campbell tries on the collection, that moves from varsity separates to this image which makes for comparisons to her namesake Edie Sedgwick and her wearing faux leopard fur.

Model: Edie Campbell
Photographer: Hedi Slimane

Celine

CELINE

Model: Edie Campbell
Photographer: Hedi Slimane

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16Arlington

16Arlington

Ultimate cool girl Edie Campbell fronts 16Arlington's spring/summer 2024 campaign to make for a match made in British fashion heaven. Campbell takes on creative director Marco Capaldo's seductive aesthetic with aplomb, illustrating the brand's ever-expanding and all-the-more tactile appeal.

Model: Edie Campbell
Photographer: Zoe Ghertner

16Arlington

16Arlington

Model: Edie Campbell
Photographer: Zoe Ghertner

16Arlington

16Arlington

Model: Edie Campbell
Photographer: Zoe Ghertner

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Loewe

COURTESY OF LOEWE

Jonathan Anderson has chosen three acclaimed actresses to front the campaign for his spring/summer Loewe collection. Joining Taylor Russell, who dons a slick quiffed hairstyle by Duffy, is Jiyeon Lim and Yang Mi, each of who wear his standout collection with desirable ease.

Model: Taylor Russell
Photographer: David Sims

Loewe

COURTESY OF LOEWE

Model: Jiyeon Lim
Photographer: David Sims

Loewe

COURTESY OF LOEWE

Model: Yang Mi
Photographer: David Sims

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Fendi

Courtesy of Fendi

The Italian heritage house calls for blue-sky thinking with its spring/summer 2024 campaign. Set against a cloudy sky, Steven Meisel shoots supermodel Liu Wen, while a softer pink background surrounds Anok Yai and Imaan Hammam as they carry Fendi Peekaboo bags.

Model: Liu Wen
Photographer: Steven Meisel