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The Best Fashion Campaigns For Spring/Summer 2024

A great fashion advert has the potential to be a memorable moment for brands and their fanbases alike. Here are the ones of note now.

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Everyone has a favourite fashion campaign. Perhaps it was one you remember from when fashion first piqued your interest, or maybe it's one of late, where your favourite brand has cast your number one model to front their campaign and, of course, you've quickly run to snap up the featured piece for yourself. Campaigns have a greater reach than simply advertising to us: they inspire and influence, shape identities and certify brand messages, all the while making for beautiful pictures with headline-making potential.

So, if like us the release of new campaigns is a seasonal highlight for you, discover the best ones of the season:

Celine

celine
CELINE

The British model is having a stellar campaign season, including being shot by Hedi Slimane for his latest Celine campaign. Shot in his signature black and white, Campbell tries on the collection, that moves from varsity separates to this image which makes for comparisons to her namesake Edie Sedgwick and her wearing faux leopard fur.

Model: Edie Campbell
Photographer: Hedi Slimane

Celine

celine
CELINE

Model: Edie Campbell
Photographer: Hedi Slimane

16Arlington

16a
16Arlington

Ultimate cool girl Edie Campbell fronts 16Arlington's spring/summer 2024 campaign to make for a match made in British fashion heaven. Campbell takes on creative director Marco Capaldo's seductive aesthetic with aplomb, illustrating the brand's ever-expanding and all-the-more tactile appeal.

Model: Edie Campbell
Photographer: Zoe Ghertner

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16Arlington

16a
16Arlington

Model: Edie Campbell
Photographer: Zoe Ghertner

16Arlington

16a
16Arlington

Model: Edie Campbell
Photographer: Zoe Ghertner

Loewe

loewe
COURTESY OF LOEWE

Jonathan Anderson has chosen three acclaimed actresses to front the campaign for his spring/summer Loewe collection. Joining Taylor Russell, who dons a slick quiffed hairstyle by Duffy, is Jiyeon Lim and Yang Mi, each of who wear his standout collection with desirable ease.

Model: Taylor Russell
Photographer: David Sims

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Loewe

loewe
COURTESY OF LOEWE

Model: Jiyeon Lim
P
hotographer: David Sims

Loewe

loewe
COURTESY OF LOEWE

Model: Yang Mi
Photographer: David Sims

Fendi

fendi
Courtesy of Fendi

The Italian heritage house calls for blue-sky thinking with its spring/summer 2024 campaign. Set against a cloudy sky, Steven Meisel shoots supermodel Liu Wen, while a softer pink background surrounds Anok Yai and Imaan Hammam as they carry Fendi Peekaboo bags.

Model: Liu Wen
Photographer: Steven Meisel

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Fendi

fendi
Courtesy of Fendi

Model: Imaan Hammam and Anok Yai
Photographer: Steven Meisel

DKNY Black Label

dkny
DKNY

Who better to front the return of the ultimate American brand DKNY than ultimate American girl Kaia Gerber?

Model: Kaia Gerber
Photographer: Alasdair McLellan

DKNY Black Label

dkny
DKNY

Model: Kaia Gerber
Photographer: Alasdair McLellan

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DKNY Black Label

dkny
DKNY

Model: Kaia Gerber
Photographer: Alasdair McLellan

Balenciaga Closet Campaign

balenciaga closet campaign
Balenciaga

Model: Devon Lee Carlson
Photographer: Inez & Vinoodh

Balenciaga Closet Campaign

balenciaga closet campaign
Balenciaga

Model: Nicola Peltz Beckham
Photographer: Inez & Vinoodh

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Balenciaga Closet Campaign

balenciaga closet campaign
Balenciaga

Model: Paloma Elsesser
Photographer: Inez & Vinoodh

Balenciaga Closet Campaign

balenciaga closet campaign
Balenciaga

Model: Patricia Field
Photographer: Inez & Vinoodh

Balenciaga Closet Campaign

balenciaga closet campaign
Balenciaga

Model: Roh Yoon Seo
Photographer: Inez & Vinoodh

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Balenciaga Closet Campaign

balenciaga closet campaign
Balenciaga

Model: Kim Kardashian
Photographer: Inez & Vinoodh

Jimmy Choo SS24 Campaign

jimmy choo ss24 campaign
Courrtesy of JIMMY CHOO

Model: Vivienne Rohner

Photographer:
Stas Komarovski

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