9 Summer Brands Taking Over Your Instagram Feed

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When it comes to summer Instagram becomes a serious case of picture envy. The holidays, the sun, the perfectly placed Pimms. It's an art form. 

During the colder months you can get away with haphazard pics of frosty branches and your eighth glass of mulled wine, but throw in some sunshine and things get a little more competitive.

Hot dog legs, the perfect white cotton dress, summer ready accessories – it's an open playing field and these are the brands that are going to be flooding your feed.

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1. Rae Feather Bags

Grab the free beach bag from the hotel room and get your tanning game on? Absolutely not. The Rae Feather pom pom bag is the only beach bag you are seeing this summer. Doubling as a chic shopping basket to carry your fresh fruit from the market (for the sangria, obvs) your summer holidays will not be complete without a monogrammed Rae Feather.

East Side vibe #newyork #brooklyn #basket #natural #essy #monogram 🙏🙏 @blaireadiebee xx

A photo posted by Rae Feather (@raefeather) on

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When in Marrakesh 🐪 @emmahill @dodobaror Perfect! #monogram #personalise #natural #basket #easy xx

A photo posted by Rae Feather (@raefeather) on

2. Lisa Marie Fernandez Swimwear

Immediately recognizable and totally lust worthy. Knotted, bowed, frilled and off the shoulder. You will easily be the chicest person on the hols. We are already jealous of you.

Our original best selling Mira Bonded Bikini... #lisamariefernandez #bikini #👙

A photo posted by lisamariefernandez (@lisamariefernandez) on

The Mira Bikini takes the Maldives... #LMFgirlsonholiday #regram @sirensandseaplanes #👙#bikini

A photo posted by lisamariefernandez (@lisamariefernandez) on

3. Rock 'n' Rose 

For those festival lovers amongst us. From the original rose crown to the most amazing floral displays, it's headbands and chokers galore. Avoid crowd surfing, someone will nick it.

The SIMONE choker ⚡️ #rocknrosegirls

A photo posted by ROCK N ROSE (@rocknrosegirls) on

4. Elina Linardaki

MORE pom poms. These sandals are already everywhere and make the world and your feet a happier place. If you were ever a fan of arts and crafts at school these are for you.

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5. Marysia Swim 

Scalloped edged swimwear from bikinis to one shouldered costumes, the prettiest swimwear we have seen in a while. 

This super model looks SUPER in our #santabarbarabikini 💃🏼 #modelsinmarysia

A photo posted by Marysia (@marysiaswim) on

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6. Roxann Assoulin

Sister to designer Rosie Assoulin, this jewellery line encompasses summer colours and the 'more is more' vibe. Stack 'em high. 

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7. Johanna Ortiz 

So you've been briefed on the summer trends - bare shoulders and more ruffles than a Flamenco dancer - but you want both? Enter Johanna Ortiz, the Columbian designer who is throwing a fiesta in our wardrobe. Note to self: ensure shoulders are after sunned at all times. 

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8. Vita Kin 

Folk lore inspired embroidered wonders, Vita Kin is the Ukranian brand that will make you want to ditch you normore wardrobe and live a life of colour. 

Summer Vibes #vitakin #summer #originalvitakin

A photo posted by Vita Kin (@vitakin_originals) on

For the❣of the folk tunincs @vitakin_originals

A photo posted by christina-maria kravvari (CMK) (@christinamariakravvari) on

9. Zimmermann 

Australian brand Zimmermann has been bouncing around the fash pack for quite some time now with their feminine bohemian designs, and every season it gets bigger and better. They currently have a capsule collection with Net-A-Porter that is so dreamy, we want to be ethereal floating goddesses forever. 

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