When it comes to summer Instagram becomes a serious case of picture envy. The holidays, the sun, the perfectly placed Pimms. It's an art form.
During the colder months you can get away with haphazard pics of frosty branches and your eighth glass of mulled wine, but throw in some sunshine and things get a little more competitive.
Hot dog legs, the perfect white cotton dress, summer ready accessories – it's an open playing field and these are the brands that are going to be flooding your feed.
1. Rae Feather Bags
Grab the free beach bag from the hotel room and get your tanning game on? Absolutely not. The Rae Feather pom pom bag is the only beach bag you are seeing this summer. Doubling as a chic shopping basket to carry your fresh fruit from the market (for the sangria, obvs) your summer holidays will not be complete without a monogrammed Rae Feather.
2. Lisa Marie Fernandez Swimwear
Immediately recognizable and totally lust worthy. Knotted, bowed, frilled and off the shoulder. You will easily be the chicest person on the hols. We are already jealous of you.
3. Rock 'n' Rose
For those festival lovers amongst us. From the original rose crown to the most amazing floral displays, it's headbands and chokers galore. Avoid crowd surfing, someone will nick it.
4. Elina Linardaki
MORE pom poms. These sandals are already everywhere and make the world and your feet a happier place. If you were ever a fan of arts and crafts at school these are for you.
5. Marysia Swim
Scalloped edged swimwear from bikinis to one shouldered costumes, the prettiest swimwear we have seen in a while.
6. Roxann Assoulin
Sister to designer Rosie Assoulin, this jewellery line encompasses summer colours and the 'more is more' vibe. Stack 'em high.
7. Johanna Ortiz
So you've been briefed on the summer trends - bare shoulders and more ruffles than a Flamenco dancer - but you want both? Enter Johanna Ortiz, the Columbian designer who is throwing a fiesta in our wardrobe. Note to self: ensure shoulders are after sunned at all times.
8. Vita Kin
Folk lore inspired embroidered wonders, Vita Kin is the Ukranian brand that will make you want to ditch you normore wardrobe and live a life of colour.
Australian brand Zimmermann has been bouncing around the fash pack for quite some time now with their feminine bohemian designs, and every season it gets bigger and better. They currently have a capsule collection with Net-A-Porter that is so dreamy, we want to be ethereal floating goddesses forever.