Woman Crush: Lydia Pang

​Meet the Brand Aesthetics Director who makes gothic look beautiful

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Lydia Pang, 27, is the Brand Aesthetics Director at Anomaly New York, meaning she spends her days crafting the visual identity for companies such as Converse, Lyst.com and Abercrombie & Fitch. And as the living embodiment of the dark, brooding gothic beauty that ruled the AW16 runways, her own style identity is pretty inspiring too.

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Your look in three words? 

Dark, armour, power.

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We want your brows. How can we get them?

They take 10 truly focused minutes, accompanied by a green tea and a Beyoncé track. I use a stiff angled brush to apply black eyebrow powder, then finish with liquid eyeliner to create a sharp point. A few years ago, I accidentally went to work wearing only one; no one thought to mention it.

Wardrobe staples?

My Commes des Garçons suit trousers, a crisp white shirt, Issey Miyake Pleats Please trousers, roll necks and my Margiela boots.

Sources of inspiration?

A massive part of my job is to analyse trends and scan blogs, Tumblrs and Instagram. At the moment, I get inspiration from the feeds of the womenswear designer Charlie May, creative director India Rose, brand consultant Andrew Blyszak… The list goes on.

The secret to pulling off a dark look in summer?

I wear a silk navy kimono and tailored shorts with white cotton socks and adidas pool sliders. And a precautionary wide-brimmed hat to stop my brows melting off!

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