The 90s is back with a vengeance this year. As if the revival of the Nokia 3310 wasn't enough, it now seems nostalgic vibes have infiltrated our wardrobes (once again). However, we're not talking about some basic choker.
In fact this trend has come as a bit of a shock, so you may want to sit down.
Cast your minds back to 1999, when you probably tottered around in low-slung skater jeans, a Von Dutch T-shirt, Fila trainers and a (fake) Burberry handbag. OH. SO. CRINGE.
In fact, we'd probably consider that particular era as one of our biggest fashion faux pas of all time. Therefore, we are very grateful that any evidence, including the brands themselves have disappeared for over a decade... that is, until now.
We can deny it no longer, though, brands including Fila, Kappa and Stussy have become less 'Sporty Spice' and more 'sports luxe' this Fashion Week. After all, if Burberry can make a full recovery, to the highest echelons of urban chic, then why can't they?
Kendall Jenner is definitely on the bandwagon, as Fila has become a key component of the supermodel's Paris Fashion Week wardrobe. However, she's not the only one, and the more we see, the more it makes sense.
This season, designers from Gucci to Vetements are channelling 'so uncool, it's cool' vibes. So, it's no surprise that savvy street style stars have chosen to go back to the original brands.
That's not to say a few of these bygone brands haven't had a bit of a helping hand. Designer collaborations have helped to catapult a few back into the mainstream. Vetements gave Champion a modern update, while Alexander Wang is helping to make Kangol hats badass again.
Even Bella Hadid is swapping her beloved baker boy hats for the 90s number.
We fear this may only be the beginning, soon we could all be donning the 90s brands we swore we would NEVER wear again . However, there are some sloganhoodies we'll never revisit. And you can hold us to that.