6 Cool French Fashion Brands To Get To Know

Names to drop to sound très chic

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If you don't know, you should know. So, get to know....

1. Ba&sh

Ba&sh, the brainchild of friends Barbara Boccara & Sharon Krief , is recognisable for its feminine and timeless aesthetic. The designers wanted to bring wearable, boho-inspired pieces to women everywhere, and staples include ethereal, floral dresses in fluid, lightweight fabrics and embroidered jackets and denim.

Bobby coat
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2. Ikks

Ikks combines urban chic with laid-back designs has strong staple pieces in luxe fabrics such as leather jackets and classic denim, to enable you to nail that effortless French girl style.

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3. Suncoo

You might have seen some of this brand's elegant offerings on ASOS, and it's easy to see how it's infiltrated the UK shopping mainstream. Offering contemporary and easy-to-wear pieces and spins on classics like the Breton, it's the easy way to get a covetable slice of Gallic style.

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4. Maison Kitsuné

A staple at the Parisian cult store Colette, Maison Kitsuné was championing slogan tees long before they hit the mainstream. Originally founded as a music label, the brand's now garnered a loyal following for their fun street-inspired designs and French-Japanese style fusion.

SS17 Lookbook
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5. Rouje

Rouje is an extension of the personal style of its founder, the actress, model and Parisian cool-girl Jeanne Dumas. From feminine Realisation Par-inspired tops to relaxed silk shirts, this is the one-stop destination for modern French style.

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6. Marie Marot

In the season of shirting, look no further than Marie Marot for your quest to find that perfect shirt. Marie Marot's label was founded on the ethos of 'less is more'. Take your pick of classic button downs and simple, minimalist detailing in neutral shades.

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