Introducing The Cult Beach Brands To Up Your Holiday Game

Nail summer dressing in one mighty swoop

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Summer dressing is tough. Get it wrong and you risk introducing a sweat-induced state that can be tricky to crawl out from. When to switch your wardrobe from neutral layers to bold brights? How do you suddenly incorporate embroidery into your normal, normcore life? And can you wear a straw bag to the office as well as the beach?

It's truly a minefield. The answer? Embrace it all, obvs. And let your summer persona go totally wild. Why? Because it's hella fun.

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To help (holiday packing is stressful enough), we've rounded up the best beach brands that will see you leading the summer dressing pack.

Kalita

There isn't a dress quite like a KALITA. The way it drapes, the way it flows - it's glamorous whilst being totally effortless.The best part? Their designs are wafer thin so take up minimal case space.

Love her but keep her wild. The Clemence Gown in pale kale hand-dyed silk. In stores this month. Tap for stockists.

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If there is one thing you invest in this summer, this is it. Get yourself on a spot on a beach in Bali, slip on your KALITA and watch your worries slink away.

Shop the collection here.

Caroline Constas

The queen of ruffles, Caroline Constas is your go to if you are more fiesta than siesta. Gingham off the shoulder tops, ruffle dip hem ra-ra skirts and puff sleeve mini dresses - it's so summery you'll be smiling even if it decides to rain.

Weekend wanderlust ✨ @antoninapetkovic in the Jolie puff sleeve top and Adelle ruffle skirt 💙

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@vikyandthekid rocking the Carmen top and Giulia skirt in toile 💙

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Shop the collection here.

Nannacay

Accessories are just as important to summer wardrobes as the dresses.

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Nannacay is the accessories brand marking their cult status this season with their pom pom raffia totes. Shake it, and watch the likes roll in.

Shop the collection here.

March11

Once you slip on a March11 dress you aren't going to want to take it off. Beautifully embroidered pieces that immediately take you to wanderlust, March11 are an Instagram dream.

Wear yours with lace-up sandals in the summer and transport it to your winter wardrobe over jeans when the sun has long gone.

Flora long tunic in sky blue linen #MARCH11 #SS17

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Shop the collection here.

Paloma Blue

For that moment when you need to switch between beach and bar but don't want to skew the tan lines: enter Paloma blue silk shorts. Hand-printed and incredibly soft, these are a beach must have.

Fancy something a bit more dramatic? The silk open kimono is what boomerang dreams are made of.

Shop the collection here.

Àlvaro

The eponymous label of Àlvaro González, the designer who perfected his craft at Valentino, Tod's and Jimmy Choo.

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With colourful soft nappa leathers, raffia details and understated pom poms, Àlvaro are your number one from pool to party.

Shop the collection here.

Cloe Cassandro

Inspired by her travels to Bali, Cloe Cassandro launched her eponymous label with an intention of supporting local artisans through silk hand printing.

It's all about those timeless pieces 💙 @daniellepeazer ☀

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From shirt dresses to the perfect light wrap dress, invest for the summer and wear all year round.

Come visit us today! 12-4pm, perfect Christmas pressies and holiday wardrobes! 82 York Street W1H @sofiaparamio ☀️

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Shop the collection exclusively to Net-A-Porter here.

Loup Charmant

Meaning 'charming wolf', Loup Charmant is the go-to label for easy summer dressing with their oversized off-the-shoulder linen dresses, bow tied tops and frilled cotton briefs.

Happy World Oceans Day. Regram from @matchesfashion

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This is a staple for this summer and every summer to come.

Shop the collection here.

Yosuzi

When it comes to hats there is only brand on the radar this summer: Yosuzi, the Venezuelan brand that celebrate the artisanal craftsmanship of their native roots.

In the city 🌺 #TheKeralaHat @marthagraeff

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And if hats aren't your thing, the bags are pretty killer too.

Shop the collection here.

Dodo Bar Or

Already a firm favourite among the fashion pack, this season Dodo Bar Or have taken their signature Middle Eastern design in a new direction with a pastel pallet and separates.

My gorgeous and super chic @gabrielehackworthy 💙💙 Now available at @netaporter

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Whether it's a city break or bumming around on the beach, Dodo Bar Or will keep you chic from sunrise til sunset.

Shop the collection here.

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