This weekend Yasmin Sewell's east London pop-up, Beach in the East, will open its doors. Launched together with Paper Mache Tiger, the agency run by her husband, Kyle Robinson, the 1970s California skate-themed space, complete with disused swimming pool no less, is shaping up to be seriously cool.
We've persuaded Yasmin to give an exclusive first look at some of the pieces and brands that she's hand picked for the store. Read on to discover the pieces that are topping our wishlist and find out why Yasmin loves them...
Beth RichardsCanadian designer Beth Richards' s/s 2013 collection embraces beautiful clean lined swimwear in classic vintage styles. Crop tops and high waisted bottoms are a must-have staple this season, providing BEACH IN THE EAST with a selection of swimwear of one pieces and two pieces perfect to mix and match and pair with an existing wardrobe for post-pool outfits.
Yasmin says, 'Coolest new swimwear label to watch!'