Head to H&M stores for Hollywood glamour this spring. The Swedish brand introduces a partywear collection, Conscious Exclusive, made from sustainable materials including organic cotton and recycled polyester. The collection is rich in eloquent details, dramatic gowns and sharp tailoring.
Ann-Sofie Johansson, H&Ms head of design, explains that its very important for H&M to think about sustainability and to have it at the heart of their work.
Take a look at the collection here and make sure to get a piece of it in H&M stores and online from 4th April, 2013.
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This embellished peach dress together with the matching box clutch will turn you into a Hollywood princess
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This classic three-piece suit has a feminine twist with its fitted blazer and high-waisted trousers
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This elegant floor-length pink gown has a dramatic, entirely open back
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This cream loose kimono and matching trousers have a bohemian air of faded glamour
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This jumpsuit has a modern edge with its cut-away back
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The corseted dress with endless layers of tulle
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This tulle dress gives a modern twist to the classic gown
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This feminine trouser suit with a modern edge to it is definitely Red Carpet worthy
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The Little Black Dress has never been more desirable
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Hollywood vintage chic meets modern fashionista in this deep red dress
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You can feel the never-fading party vibes in this modern interpretation of the cabaret dress
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This printed and embellished cocktail dress will instantly turn you into the 'It' girl of any event
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This demure white dress has a rock and roll romance vibe
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You will know what Hollywood glamour feels like in this blue satin gown