January is bridal sample sale time, with a host of covetable, big name designers and top bridal boutiques typically slashing their prices by up to 70 per cent in a bid to make way for new-season stock.
This is a golden opportunity to find your dream dress at a fairytale price, but don’t wade in cold: it’s vital to have a clear idea of the kind of style you’re after before you go. Know that the sales tend to be most fruitful if you’re of an average height and a UK 10-12, be prepared to make quick decisions – paying upfront with no returns – and arrive early to be front of queue at non-appointment sales.
Click through the gallery to see ELLE's pick of the best bridal sample sales...
Who? One of London’s top couturiers, Lepley’s full-priced gowns cost anything up to £12,000 due to the amount of craftsmanship involved and expensive Italian satins, French laces and hand-embroidered embellishment used. A sample, however, can cost as little as £1,900 with beautiful accessories including shrugs and silk veils from £150.
When? Saturday January 5th 2013 from 9:30am. First come, first served. Sale continues until Friday 18th January 2013.
Where? Phillipa Lepley, 48 Fulham Road, London, SW3 6HH. Tel: 020 7590 9771.
Need-to-know: Between 7th – 18th January, sale is appointment only with a reduced, non-refundable consultation fee of £15, redeemable against purchases.