We spotted them everywhere on the streets at Fashion Week, and now - just in time for Bonfire Night - the shops are crammed full of bright and beautiful beanie hats.
But how to wear one without looking like a beanie baby? It's easy - follow the lead of our street style girls and keep the rest of your outfit pared-back and grown-up. A tailored coat, cigarette trousers and mannish brogues are your key pieces for beanie brilliance.
This season you can even embrace the bobble and still look cool.
Just don't think about pairing it with string-through mittens.
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Paul Smith backstage AW11
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Rosie Sugden cashmere pompom beanie, £95 at www.rosiesugden.com