Want to buy into a trend that's going to last more than a few seasons? This season more designers and high street brands than ever before are creating fashion with a clear conscience. From Tommy Hilfigers Promise Collection, which features pieces produced by small communities in Africa, to British designer Christopher Raeburn, whose collection draws on recycled parachutes, there are ever more inventive ways for fashion to play a part in a world that looks pretty and stays pretty for the long term.
Whimsical printed day dresses might be the product of a collaboration with craftswomen in Sri Lanka (Sophia Kokosalakis Kore collection), and buying a pair of limited edition slippers made from deadstock Missoni fabric will allow you to contribute money to a humanitarian organisation helping children who live on rubbish dumps (Missoni x Muzungu Sisters for Small Steps Project).
Think of it as one small step for your wardrobe, one giant leap for fashion-kind.