We earn a commission for products purchased through some links in this article.
1Perseverance London
Of the same ilk as Self Portrait, Perseverance London offers designer-look pieces at Whistles-esque prices. Consider it your new go-to for any formal occasion, or just a work wear wardrobe update.
perseverancelondon.com
2Loeil
Like Zara but more edgy; all ethically made and at high street prices. Admittedly, it takes a lot of 'inspiration' from designer collections, but you have to admit that it has some great pieces.
theloeil.com
3Rouje
Launched by French It-girl Jeanne Damas in 2016, Rouje is all about simple, beautiful pieces at equally beautiful (read affordable) prices. You could get your entire wardrobe here, from jeans and tees to the perfect cocktail party outfit. We love.
rouje.com
Advertisement - Continue Reading Below
4By FAR
Founded by friends Valentina, Sabina and Denitsa in 2015 as a brand that offered high quality footwear at affordable prices, by FAR has found firm favour with the blogosphere. The three women now all live in different countries (UK, Bulgaria, and Australia) but the brand continues to grow from strength to strength.
byfarshoes.com
5Double Trouble
It's the finer details that count, right? That's why we love Double Trouble. The brand, started by two friends, adds subtle embroidery to tees and sweaters - their 'lover' style is the most popular - and they also offer custom embroidery so you can get whatever you like stitched on. Tees cost just £39, while seaters will set you back £59. Great, right?
doubletroublegang.com
6Blooming Dreamer
We're kind of obsessed with Blooming Dreamer's 'Birkin' basket, which is handmade in the Algarve. Tres chic, non? It's safe to say it is inspired by its namesake, Jane Birkin, how was partial to carrying around a basket in her heyday. This little beauty can be yours for £110.
bloomingdreamer.co.uk
Advertisement - Continue Reading Below
7Storets
You probably saw this blouse doing the rounds on Instagram over the summer - literally every stylish woman on the platform had it in various colours, and we can see why. The US-based e-tailer is an affordable way to get a statement trend hit.
storets.com
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below
Advertisement - Continue Reading Below