7 Cool, Affordable Brands We've Discovered On Instagram And Can't Get Enough Of

Your January shopping just got a whole lot more exciting

Isn't it amazing when an Instagram browsing sesh leads you to a fashion gem? Er, yes.

Here are all the brands we've recently stumbled across via the social media platform - you can thank us later...

ADVERTISEMENT - CONTINUE READING BELOW

1 Perseverance London

Of the same ilk as Self Portrait, Perseverance London offers designer-look pieces at Whistles-esque prices. Consider it your new go-to for any formal occasion, or just a work wear wardrobe update.

perseverancelondon.com

ADVERTISEMENT - CONTINUE READING BELOW

2 Loeil

#LOÉIL DECEMBER 2016 #comingsoon

A post shared by L O É I L (@loeil_official) on

Like Zara but more edgy; all ethically made and at high street prices. Admittedly, it takes a lot of 'inspiration' from designer collections, but you have to admit that it has some great pieces.

theloeil.com

ADVERTISEMENT - CONTINUE READING BELOW

3 Rouje

2017 💋

A post shared by Rouje By Jeanne Damas (@rouje) on

Launched by French It-girl Jeanne Damas in 2016, Rouje is all about simple, beautiful pieces at equally beautiful (read affordable) prices. You could get your entire wardrobe here, from jeans and tees to the perfect cocktail party outfit. We love.

rouje.com

ADVERTISEMENT - CONTINUE READING BELOW

4 By FAR

Stepping into the New Year like.... #ByFarShoes

A post shared by by FAR (@byfarshoes) on

Founded by friends Valentina, Sabina and Denitsa in 2015 as a brand that offered high quality footwear at affordable prices, by FAR has found firm favour with the blogosphere. The three women now all live in different countries (UK, Bulgaria, and Australia) but the brand continues to grow from strength to strength.

byfarshoes.com

ADVERTISEMENT - CONTINUE READING BELOW

5 Double Trouble

@vintagefashion breaking hearts in the LOVER T-Shirt ❤️️

A post shared by Double Trouble (@doubletroublegang) on

It's the finer details that count, right? That's why we love Double Trouble. The brand, started by two friends, adds subtle embroidery to tees and sweaters - their 'lover' style is the most popular - and they also offer custom embroidery so you can get whatever you like stitched on. Tees cost just £39, while seaters will set you back £59. Great, right?

doubletroublegang.com

ADVERTISEMENT - CONTINUE READING BELOW

6 Blooming Dreamer

To be on the waiting list for our highly anticipated Mini basket. Leave your email below or drop us a 💌 Link in profile

A post shared by BLOOMING DREAMER (@bloomingdreamer) on

We're kind of obsessed with Blooming Dreamer's 'Birkin' basket, which is handmade in the Algarve. Tres chic, non? It's safe to say it is inspired by its namesake, Jane Birkin, how was partial to carrying around a basket in her heyday. This little beauty can be yours for £110.

bloomingdreamer.co.uk

ADVERTISEMENT - CONTINUE READING BELOW

7 Storets

You probably saw this blouse doing the rounds on Instagram over the summer - literally every stylish woman on the platform had it in various colours, and we can see why. The US-based e-tailer is an affordable way to get a statement trend hit.

storets.com

ADVERTISEMENT - CONTINUE READING BELOW
More from ELLE UK: