Increasingly, fashion-forward brides-to-be are choosing to buy the most expensive dress of their life not at traditional bridal boutiques, but from their favourite designers instead.
If you decide that it's for you, it can be a brilliant excuse to invest in a forever piece from the likes of Valentino, Alexander McQueen, Dolce & Gabbana and Nina Ricci that you can wear again in the future.
Concerned about the cost? Don't be. With ready-to-wear going into the sales, there's every opportunity to bag your dream designer dress for less than a traditional design. These are just a few we've found and loved that are heavily reduced - and available to buy now...
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J.Crew pearl appliqué dress, was £700 now £210, at Net-a-Porter
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Nina Ricci silk-chiffon gown, was £2,419 now £1,693, at Net-a-Porter
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Osman Yousefzada cape dress, was £585 now £350, at Browns Fashion
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Alberta Ferretti lace and silk gown, was £5,660 now £1,698, at Net-a-Porter
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Carven pencil dress, was £760 now £532, at Avenue32.com
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Nina Ricci lace dress, was £2,300 now £1,150, at Matches Fashion
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Issa lace gown, was £2,700 now £1,620, at Net-a-Porter
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Alexander McQueen layered dress, was £1,095 now £657, at mytheresa.com
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Esteban Cortazar cut-out velvet gown, was £1,100 now £385, at OutNet.com
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Temperley London crystal stud dress, was £1,350 now £675, at Avenue32.com
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Donna Karan silk-satin gown, was £3,825 now £956.25, at OutNet.com
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Rochas A-line silk dress, was £1,320 now £265, at Browns Fashion
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Valentino silk-organza gown, was £8,075 now £2,422, at OutNet.com
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Cédric Charlier one-shoulder dress, was £455 now £136, at Avenue32.com
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Marc Jacobs silk lamé gown, was £2,610 now £1,305, at Net-a-Porter
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Dolce & Gabbana strapless lace gown, was £2,980 now £1,490, at Matches Fashion
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Nina Ricci lace and satin dress, was £1,530 now £612, at Net-a-Porter
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Derek Lam draped silk gown, was £2,050 now £820, at Avenue32.com