When launching a new product, a brand needs a great campaign with a strikingly good-looking model.
And it just so happens fashion brand Chaos managed to do just that. No wait, they got 19 of them.
Creative duo Chaos comprises of fashion editors and creative consultants Charlotte Stockdale and Katie Lyall.
You're probably familiar with their matching personalised tracksuits that Cara Delevingne and Margot Robbie wore earlier this year after the premiere of their summer blockbuster, Suicide Squad.
Having worked in the editorial, styling and consultancy fields for brands such as Fendi or Anya Hindmarch, Stockdale and Lyall decided to add designers to their extensive portfolio and have launch a line of products of their own, starting with luxe phone cases and charms.
And, Chaos has recruited an army of its supermodel friends to star in their new campaign video, to do what they do best – look incredibly cool.
Karlie Kloss, Mica Arganaraz, Anna Ewers, Lexi Boling, Taylor Hill, Barbara Palvin, Molly Bair, Vittoria Ceretti just, to name but a few, can be seen dancing and fighting with gigantic teddybears throughout the campaign shoot. What's not to love?
Watch the video in full below:
Chaos is available to buy at Matchesfashion.com .
