Lulu Kennedy's Fashion East - which is effectively an off-Broadway version of the London Fashion Week catwalk showcase - has been supporting young London-based designer talent for 17 years now.
It's a place for up-and-coming designers and more recent graduates to cut their teeth, with the hopes of eventually showing at one of the BFC's official London Fashion Week venues, further down the line in their careers.
Lulu Kennedy's progeny have included House of Holland, Marques Almeida, Jonathan Saunders and so many more.
And she has just revealed this year's line-up, with two designers kept on from last year, and two brand-spanking new names for you to log.
Mimi Wade
We already singled out Mimi Wade's collection last LFW and now she's back, hopefully ready to serve us some of that kitsch realness we love so much.
And yes, that is the designer herself, not a model.
Inspired by her socialite Grandmother, Mimi makes Hollywood denim and leather dresses come to life with tacky logos and clashing prints.
She's already available in store and online at Selfridges so hurry hurry.
Matty Bovan
Another Fashion East veteran, Matty Bovan's designs are not for the faint-hearted.
After finishing at CSM, he worked as a junior designer a Louis Vuitton and also collaborated on a print that was used for Marc Jacob's SS16 collection.
Fast becoming the fashion world's new darling, we expect great things from Matty.
Supriya Lele
The first of the two newcomers is Supriya Lele who recently graduated from her MA graduate of the Royal College of Art.
Supriya's designs are slinky yet surprising and we can't wait to see what will come of her mentorship.
A Sai Ta
Former Yeezy designer (according to Vogue) is the most elusive of all the designers.
But judging by these photos released by Lulu A Sai won't disappoint.
'At Fashion East we like to support originality and encourage designers to be brave and bold in their statements. This season's group are very individual and assured in their point of view and are confident in telling their stories on their own terms," Fashion East director Lulu Kennedy told Vogue.com. 'The wholesale model is not right for everyone and that's fine; our designers are selling direct to their followers, working as consultant art directors, stylists, or being signed for lucrative collaborations. It's all good.'
The young foursome will be showing on February 18th at the Tate Modern, so keep your eyes peeled.
