A trip to Paris requires three things: a pitstop tour of the sights (Louvre, Eiffel Tower etc), a croissant from the famous Moisan and, for the style-savvy, a visit to one of the city's most iconic fashion landmarks: Le Bon Marché.
For the initiated, this high-end department store was the world's first and has called 24 rue de Sèvres its home for over 160 years (by way of comparison, think Harrods in London and you're nearly there).
And now LVMH - the luxury conglomerate of Louis Vuitton and Christian Dior fame - is taking Bon Marché's perfectly curated selection of designers (both new and emerging) and hurling it into 2017 with the creation of 24 Sèvres: a global, digital platform for all your shopping needs. It's also, sweetly, named after the store's street address.
'Our clients are highly sophisticated and always in search of creativity and innovation. With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris,' explained Bernard Arnault, Chairman and Chief Executive Officer of LVMH.
'Shopping at Le Marché is a special and unmissable experience for both local and international clienteles. With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide.'
As well as hosting the big-hitters like Louis Vuitton, Dior and Prada, the site will also stock a number of exclusive and limited edition capsule collections and collaborations from the likes of Chloé, Acne Studios, Marni and Miu Miu.
Fancy nabbing something a little special? They have, of course, got you covered. Emerging designers such as Jacquemus and Atlantique Ascoli, plus under-the-radar ones like Alice Balas and La Prestic Ouiston, will also be available for you to blow a silly percentage of your paycheck on.
Cool, French-girl style only one click away? We. Are. In. See for yourself at 24 Sèvres.
Brands will roll out starting now, and all will be fully stocked in September.