24 Sèvres Is Your New Favourite Shopping Site

And clasp your eyes on the French brand's fashion film directed by Drive's Nicolas Winding Refn

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A trip to Paris requires three things: a pitstop tour of the sights (Louvre, Eiffel Tower etc), a croissant from the famous Moisan and, for the style-savvy, a visit to one of the city's most iconic fashion landmarks: Le Bon Marché.

For the initiated, this high-end department store was the world's first and has called 24 rue de Sèvres its home for over 160 years (by way of comparison, think Harrods in London).

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Back in June, LVMH - the luxury conglomerate of Louis Vuitton and Christian Dior fame - collected Bon Marché's perfectly curated selection of designers and transformed them into 24 Sèvres: a global, digital platform (sweetly, named after the store's street address).

Which is a wordy way of saying you're essentially one click away from the most Parisian selection of fashion available worldwide.

Three months in, and to celebrate the new season, 24 Sèvres have released a new fashion film directed by Nicolas Winding Refn (Drive, The Neon Demon) and choreographed by Christine & the Queens collaborator Nicolas Huchard.

Set at night in the deserted store, and progressing into the city streets, the film is a homage to women and freedom of expression, all while featuring the finest of looks from Fendi, Gucci, Dior, Prada and Givenchy.

'It's rare that you get to make something that is so pure in its approach,' says Winding Refn. 'Le Bon Marché is one of the great iconic fashion monuments, and it has a sense of timeless grandness, so just walking in makes you want to create.'

Take a look below:

As well as featuring big-hitters such as Louis Vuitton, Dior and Prada, the site will also stock a number of exclusive and limited edition capsule collections and collaborations from the likes of Chloé, Acne Studios, Marni and Miu Miu.

'Our clients are highly sophisticated and always in search of creativity and innovation. With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris,' explained Bernard Arnault, Chairman and Chief Executive Officer of LVMH.

'Shopping at Le Marché is a special and unmissable experience for both local and international clienteles. With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide.'

Fancy nabbing something a little special? They have, of course, got you covered. Emerging designers such as Jacquemus and Atlantique Ascoli, plus under-the-radar ones like Alice Balas and La Prestic Ouiston, will also be available for you to blow a silly percentage of your paycheck on.

Cool, French-girl style only one click away? We. Are. In. See for yourself at 24 Sèvres.

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