Summer's biggest fashion hit? The Union Jack. Designers clamber to show their support of the Olympic Games and London's moment in the global spotlight. Icons are being created and history is being made, so don't be left off the team.
Whether you show your support subtly with a pair of Prism sunglasses in red, white or blue, or you go for broke and buy into Adidas x Opening Ceremony's super-sporty neoprene top, there's a wealth of Olympics-inspired goodies out there for the taking.
Leave the high heels behind, don a pair of trainers and get in the fast track to Olympic mania - you might not see the likes of this again.