Answer: it's the only colour you should be wearing this season.
Need to know more?
Oxblood is a dark brownish red colour that is close in hue to the blood of a certain bovine creature. This season it has found its way out of the slaughterhouse and onto the most fabulous clothes and accessories on offer this season.
From Alexander Wang's leather satchel to Alejandro Ingelmo's sculptural heels via Mulberry's Del Rey bag and a slew of rich bloody offerings from the high street, oxblood is giving black a run for its money in the style steaks. Ahem.
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Alexander Wang 'Marion' bag in oxblood printed lizard, price on request, Available at Dover Street Market, for stockists call 0207 518 0680
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Rupert Sanderson 'Sargon' ankle boot in red, £625, For stockists call 0207 491 2220