Advertising

Advertising

Please read below for information on advertising opportunities on ELLEuk.com 

For more details regarding advertising on ELLEuk.com please contact the Digital Advertising Manager, Elena Ostrowska on 020 7534 2534 / elena.ostrowska@hearst.co.uk 

For more information regarding campaign uploads, campaign delivery, and all other traffic queries please contact Hearst Ad Operations: Richard Swan on 020 7150 7262 /adops@Hearst.co.uk.

For more information regarding editorial enquiries for ELLE magazine please contact editorialenquiries@ellemagazine.co.uk.

For reader enquiries for ELLEuk.com please contact elleonline@Hearst.co.uk

Basic Advertising Specs

• Please always supply a static or animated gif back-up to any Flash file.
• URL link - Please supply the click through/tracking URL when sending creative.

Dynamic Advertising Specs

• All dynamic advertising must be user activated via a roll over and have a visible close button from the start.
• Any sound must be set to OFF as standard, and be user activated to turn on if required.
• Overlays must time out after no more than 15 seconds.

Video Ad Spec

http://corp.brightcove.com/advertisers/ad-specs-pre-roll.cfm

Option #1 (FLV)

• Video length: The Brightcove Ad Network supports up to :15 maximum
• Dimensions: 480x360 (4:3 Standard) or 480x270 (16:9 Widescreen)
• Frame rate: 30 fps
• Rate: same as source or 1/2of source (15 to 30 fps)
• Video Data Rate: 600kbps
• Audio Data Rate: 48kbps
• Total Data Rate: 648kbps
• Keyframe: every 30 or 60 frames (2 seconds)
• File format required: FLV, Flash 8
• It is recommended to crop to TV-Safe Area and de-interlace
• Video Ad is clickable, please supply a click-thru URL
• Video should not include a leader

Option #2 (SWF)

Submit .SWF file to the following specification

• Video length: sold as :15 units but advertiser can run any length up to this maximum
• Dimensions: 480x360
• Frame rate: 30 fps
• The length of the main timeline dictates the duration of the ad. A 300 frame movie will last 10 seconds (300 frames at 30 fps). Even if all animation is done inside movie clips, the main timeline needs to be extended to the length the ad should play
• Requires a 480x360 rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This can have an opacity of 0%, but must be present so the players can size the movie properly
• Content should begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it affecting sizing
• A stop(); action should be placed in the final frame on the main timeline
• All code should be Actionscript 2.0
• Must not reference level0 in Actionscript
• Must not change player quality with Actionscript
• SWFs should be exported for Flash Player 
• Preloaders are built into the players, so should not be present in the movie
• To get the play/pause buttons to appear when using a SWF in the video ad slot, please use the current Flash templates supplied by Brightcove as they support this functionality
• If not using the templates supplied by Brightcove, make sure to add these lines of code to the first frame of the file: System.security.allowDomain("*"); System.security.allowDomain("http://admin.brightcove.com");
• File size max: 1.5 MB

IMPORTANT: Writing methods and properties to any Flash object's prototype property will cause it to be added to all instances of that object. As such, it is strongly discouraged that the prototypes of Flash's built-in objects like MovieClip, TextField or Button are modified in the creatives. Doing so will modify all instances of these objects in the Brightcove player, bloating the player and possibly causing erratic behavior. The recommended method for developing in Flash using ActionScript 2.0 is that prototypes are not modified and that instead classes are created that extend the built-in objects.

IMPORTANT: Using this code allows for much easier trafficking of a click through URL. To add this code, you can apply the first sample directly to the button (typically covering the stage), or add the second sample to frame 5 of the "code" layer of the Flash template provided by Brightcove.

Add an invisible button over the stage, making the entire area of the banner clickable. Attach the following getURL() call to the button's release event. One option is to add the code to the button itself:

on (release) { getURL(clickTag, "_blank"); }

Another option would be to name the button instance and attach the onRelease handler through code. In the following case, the button has been given the instance name "clickTag_bn" in the Flash IDE properties panel. This code would then be placed on the button's parent timeline:

clickTag_bn.onRelease = function() { getURL(clickTag, "_blank"); };

In both of these cases, the clickTag variable will be undefined at the time of compiling, but will be populated dynamically with a value at run-time by the Brightcove player. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the URL in the .swf file. The second parameter of the getURL() command ("_target") is required as it ensures that the URL call will be made in a new browser window and the Brightcove player experience will not be disturbed.

IMPORTANT: Writing methods and properties to any Flash object's prototype property will cause it to be added to all instances of that object. As such, it is strongly discouraged that the prototypes of Flash's built-in objects like MovieClip, TextField or Button are modified in the creatives. Doing so will modify all instances of these objects in the Brightcove player, bloating the player and possibly causing erratic behavior. The recommended method for developing in Flash using ActionScript 2.0 is that prototypes are not modified and that instead classes are created that extend the built-in objects.

Email Newsletter

Text Link - Max text 120 characters including spaces and headline. Headline limited to 15 characters max including spaces.

Banner / Skyscraper Creative - Only Gif formats, static or animated.

Please supply a high resolution image that will be resized internally and the URL the image and text will be directed to.

Shockwave Flash Files

Information for Creative Agencies and Designers:

Please adhere to the instructions below when supplying flash files to Hearst enabling Hearst to count clicks and serve flash files.

If a creative is of type Shockwave Flash, make sure the Flash creative is compiled with a clickTAG:

1. In the Flash, take out the normal click-action that links directly to a URL
2. Create an invisible button that covers your whole banner.
3. On this button you replace the URL with clickTAG
4. The new action will look like this:
5. Save the banner and export as Flash format (preferably Flash 8, if possible).

Note: "_blank" is included to ensure click opens up in a new window.

Please also supply:

1. .swf file formatted as per the above link
2. Default gif (for users who do not have a flash plug-in)
3. Click thru URL
4. Version of flash, creatives are designed in?

- ALL FLASH FILES MUST BE SAVED TO FLASH VERSION 9 OR LESS 

- No ad to consume more than 40% of CPU on a modern dual-core machine in Firefox with Flash 10 installed on either Mac OS X (10.4 or newer) or Windows (XP or newer).

Dynamic Advertising

Please note: For more information regarding Hearst’s acceptance of Rich Media please contact your Hearst’s representative prior to submitting creative.

For all information on Eyeblaster specs and regulations, please visit Eyeblasterwiz.com

For all information on Tangozebra specs and regulations, please download tangozebra.com

All creative will be tested and checked for compatibility prior to site approval and go live.

3rd party serving

Please send advert tags/fragments/locations to Richard Swan at the email address below. Also supply click thru URL and login password to Hearst’s for viewing 3rd Party reports.

Instructions must be provided to allow the Hearst’s adserver, EmediateAd, to count clicks.

Creative deadlines

For Gifs or 3rd party served creative please allow up to 3 working days prior to campaign start date. For Rich Media creative please allow up to 5 working days prior to campaign start date.