Diesel boss buys Viktor & Rolf
Renzo Rosso, the Italian businessman behind denim brand Diesel has bought a majority share in Dutch fashion label Viktor & Rolf.
The duo (pictured) told Womens Wear Daily they had been looking to 'team up with a strong partner to realise their dreams [for their label].' In Renzo they have certainly found that.
The millionaire said yesterday that he intends to turn Viktor & Rolf in to a 'top reference fashion house of the future' and plans to expand the company with licensing deals that will include eye wear and jewellery as well as opening several more Viktor & Rolf stores across the globe.
"It's a new chapter to start building on the brand and to focus on creativity," said one half of the duo Rolf Snoeren, and he added that knowing Renzo also owns the label, Maison Martin Margiela had helped the pair make their decision that he would be the right man to take their label forward.
Click now to watch ELLE's exclusive night out with Viktor & Rolf.
By Laurelle Gilbert
Posted: 22 July 2008
You heard it hear first: London's legendary denim boutique run by jean genie Donna Ida is launching online.
From next month the treasures of Donna Ida in Knightsbridge will be available to buy online. The website will stock 20 premium and designer denim labels including Stella McCartney's new jeans - which are hitting stores right now. The site will also feature a 'Denim Dilema' section which will offer advice on which fit is right for which shape.
Until now the store has been a mecca for denim fans in London and for anyone visiting the capital wanting to find the perfect pair of jeans. Now you can get the Donna Ida experience anywhere in the world.
'We have built up such a great fan base of customers in store, a lot of whom travel and want to refer us to their friends and want to keep up with the latest trends while they are out of the country' Donna told us.
But will the online experience be the same as the service Donna provides in store? 'Our new website provides answers to all denim dilemmas and features a denim diary updated regularly to keep customers abreast of street trends and customer preferences. Plus now [you] can shop with us 24 hours a day even if they cant get to the store.'
The new www.donnaida.com goes live on September 1st.
By Laurelle Gilbert
Posted: 20th August 2008
