Well, this is uncomfortable. Canada, the globe's most self-effacing country, is having a bit of a moment in the spotlight. It's dominating our radio waves, it's introduced us to the addictive properties of poutine (basically cheesy chips and gravy), and makes us think we're having a stroke every time we try to spell 'the 6ix' (the district in Toronto where Drake is from). It also gave us Leonard Cohen, the TV show Degrassi and invented basketball, but here's why the nice guys are winning...

THE POLITICS

Canada's prime minister Justin Trudeau is a feminist and a progressive, who also happens to have a viral YouTube video of himself explaining quantum computing. And have you seen his yoga skills?

THE AMBASSADOR

Drake: the name that begins and ends any discussion about Canada's new 'It' status. He's the original 6ix god and the reason Rihanna shot the Work video in Toronto.

THE COMEDY 

Meet Samantha Bee, the only woman to currently host a late- night show (Full Frontal). Do yourself a favour and Google her speech on

Planned Parenthood. And the talk on the NRA mascot. And everything she's said ever about Donald Trump.

THE FASHION 

Canadian fashion is having a moment. Watch out for these labels shaping the country's style: Vejas (LVMH nominated), Steven Tai (high tech meets granny chic), Beaufille (street-style stars are all over it right now, just ask Yasmin Sewell), Mikhael Kale (Beyoncé is a fan), Kaelen (a maverick at creating mixed looks), and Sid Neigum (a designer who's dressed the likes of Coco Rocha and Jennifer Aniston).

THE FILM MAKER 

Director of It's Only The End Of The World (a Cannes Film Festival favourite) and the genius behind the video for Adele's comeback single Hello (shot just outside Montreal), Xavier Dolan is also the face of SS16 Louis Vuitton menswear.

THE MAN CRUSH 

OK, you already know about the first mega- babe Canadian Ryan Gosling. But after the unexpected success of dark superhero flick Deadpool, Vancouver's Ryan Reynolds is coming for The Notbeook star's throne.

THE SOUND 

Justin Bieber. The Weeknd. Grimes. Deadmau5. A list of Canadians musically killing it or last week's chart toppers?