Once again, the queen of contouring has sparked a trend.
Kim Kardashian says that her make-up arist swears by 'sandbagging' and the internet has, predictably, gone wild for the idea.
New technique 'sandbagging' is all about ensuring that your lipstick doesn't bleed beyond the shape that you've set for it. Ditto your mascara.
So if your mascara refuses to stay on your lashes, or you find yourself avoiding a bright lip in fear of it ending up on your chin by midday, then sandbagging is your salvation.
So what is it? How does it work?
Youtuber and make-up artist Wayne Goss gives us a step by step guide below. Go forth and sandbag.