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Author and columnist Ruby Tandoh is the second to feature in our month of Woman of the Week takeovers.

WHO: Unless you’ve been hidden under a rather large rock for the last two years, you’ll recognise Ruby Tandoh from BBC One gem, The Great British Bake Off. Soon after the series, we swiftly scooped her up to become our dedicated ELLE columnist, and she’s very recently published her first cookbook, Crumb.

WHY: Despite being incessantly trolled on Twitter throughout the duration of her GBBO stint, she managed to maintain a level head and went on to write an article denouncing the abhorrent ‘vitriol and misogyny’ directed at female contestants (definitely our kind of person). She also recently wrote a beautiful memoir about her tumultuous love affair with food (don’t miss it in this month’s November 2014 issue), and our recent #ELLEBookClub event with Ruby revealed everything from her death-row final meal of choice (sweet-based foods for all three courses), to her favourite flavour combos from her book, Crumb (pecan pie with rosemary).

WHAT’S NEXT: At our #ELLEBookClub event, Ruby revealed that at the moment she’s concentrating on finishing her degree (in Philosophy and History of Art), and that she was also constantly jotting down recipes. We’re going to jump the gun and just assume that book two is on the way.

FAVOURITE QUOTE: 'To love making cupcakes, for instance, doesn't make you a bad feminist.'