Earlier this year, Fifty Shades Darker set a new world record and dethroned Star Wars: The Force Awakens for most trailer views over the course of 24 hours. But as of Tuesday, the steamy sequel has fallen to second place—and the trailer for the new live-action Beauty and the Beast has destroyed the previously-held record with a jaw-dropping 127.6 million views in its first day online. (The trailer for Fifty Shades Darker racked up 114 million views in its first 24 hours, while the trailer for Star Wars: The Force Awakens garnered 112 million.)
According to E! News, Emma Watson—who plays Belle in the film—might be part of the reason for the trailer's success, as at least 27 million of the trailer's views came directly from her Facebook fan page. But even without the added social media boost, the film has been hyped up for so long that it's not hard to believe all of the diehard Disney fans out there would have helped it break the record anyway.
Beauty and the Beast hits theaters March 17.
