Update, 4:05 p.m.: A Nordstrom spokesperson responded to Trump's tweet with the following statement:
"To reiterate what we've already shared when asked, we made this decision based on performance. Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn't make good business sense for us to continue with the line for now. We've had a great relationship with the Ivanka Trump team. We've had open conversations with them over the past year to share what we've seen and Ivanka was personally informed of our decision in early January."
Original post, 12:35 p.m.: Last week, Nordstrom announced it was cutting ties with Ivanka Trump's line due to poor retail performance. Though they insisted the move was not political, the slow sales may have been due to the #GrabYourWallet campaign to boycott companies that support the Trump family. And now, President Trump is getting involved in the fray.
On Wednesday morning, President Trump tweeted that Nordstrom has treated his daughter "so unfairly" despite her being a "great person." He also retweeted the message from his official @POTUS account, which means an official, taxpayer-funded account just trashed Nordstrom.
The tweet was immediately met with a wave of criticism, because this is a President of the United States taking direct action against a company—and to promote his family's business. Needless to say, this is an ethical concern.
Nordstrom, for its part, got a wave of support from many shoppers, who tweeted that they're more excited than ever to shop there. For now, its stock briefly dipped after Trump's tweet, but shortly went back to normal, Bloomberg reports.
We have reached out to Nordstrom for a comment.
