More than 90 letters have been sent to celebrities, athletes, and other influencers to gently remind them to clearly state their relationships to brands when posting an #ad or #endorsement on Instagram, the US Federal Trade Commission announced Wednesday.

As noted in a press release, this is the first time the FTC has reached out directly to these influencers, which means Kim Kardashian, Kylie Jenner, and other Kardashian-Jenner family members probably received letters.

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Part of it reads: 'To make a disclosure both 'clear' and 'conspicuous,' you should use unambiguous language and make the disclosure stand out. Consumers should be able to notice the disclosure easily, and not have to look for it.'

Some recipients of the letter are also being encouraged to go beyond using something like '#sp' (sponsored partner), 'Thanks, [Brand]' or '#partner'.

The sponsored Instagram industry is a serious side hustle for dozens of celebs. According to a Jezebel report in 2016, Scott Disick can make anywhere between £11,000 and £15,000 per sponsored post on Instagram.

I guess there's no better time than now to revive one of the greatest moments in (sponsored) Instagram history:

We're sure it won't long before the British government crack down on its celebrities blurring the lines on sponsored posts, too.

From: Cosmopolitan US